Produce

Our community is abundant with local growers, and we are proud to display their diverse bounty in our store. We are committed to sourcing our produce from local farmers whenever possible, thereby shortening the distance between field and your cart and ensuring our co-op community has access to the freshest produce around. We are focused on local, seasonal, and organically grown food.
Local Producer Spotlight
Morning Sun Farms is run by Janet and Everett Marsh and is located in Frederic, WI. They have been long-time members of the Natural Alternative Food Co-op, recalling the days when we operated out of the church basement in Frederic. Our co-op has enjoyed their nutrient-dense microgreens, pea shoots and lettuces in our produce cooler for nearly a decade.
Through greenhouses, they offer extended-season vegetables. In the summer months they grow food for their CSA which includes poultry, eggs, maple syrup, kettle corn, and beef.
Meet the locals
Burning River Farm
Morning Sun Farms
Slippery Hill Farm

Meat

We work directly with farmers right here in our community who are dedicated to the health of the land they steward, the animals they raise and the people they feed. We carry the cuts of entire animals in our freezers, offering our customers the full gamut of roasts, steaks, soup bones and organ meats that comes with eating directly from a farmer. We strive to maintain a diverse freezer of cuts at all times, but as we are working directly with small, independent farmers and their seasonally dependent butcher schedules, our inventory will ebb and flow as a result. We carry beef, pork, chicken, turkey, lamb, bison, goat, and seafood.
Local Producer Spotlight
Johnson Family Pastures - A first-generation family farm run by Tamara and Chris Johnson located in Clam Falls, WI.

"At Johnson Family Pastures we are committed to producing nourishing food for the local community in a sustainable way. This includes raising heritage breeds of livestock, utilizing perennial and natural feed sources, rotationally grazing our animals on pasture, and producing antibiotic-free and hormone-free food. Our livestock are adapted to living outdoors where they can benefit from a diverse diet of pasture grasses and receive a humane quality of life. They are given year-round access to fresh air, water, shelter, and pasture or hay. We believe that what we eat matters."
Meet the locals
Whetstone Farm
Blackbrook Farm
Cylon Rolling Acres
Snowbound Bison
Misty Fjord
Larry Schultz
Boland Family

Bulk

We carry a large variety of grains, beans, nuts, flours, oils, vinegars and soaps. Whether you are looking for gluten-free goods or specialty flour for bread-making, bulk is the way to go. Purchasing in bulk is an excellent way to reduce the amount of packaging your household uses.  Bulk goods are also a great way to save money; you can also get as much or as little as you need.
Local Producer Spotlight
Whole Grain Milling (WGM) is located in Welcome, MN. The Hilgendorfs grow a wide variety of grains (barley, buckwheat, corn, millet, oats, sorghum, rye, wheat), beans (black, garbanzo, kidney) and seeds. They mill so many excellent products from their harvest. WGM is a farm-direct, certified organic (in 1989) operation. WGM takes a start-to-finish approach to grains which is really admirable. The common path from field-to-fork for grain usually leads from farm to grain elevator, then to a terminal elevator for distribution to a milling company, who then sells it to retailers. WGM is the only connection point between their fields and your meals. Truly field-to-fork.
Meet the locals
Whole Grain Milling Co
Jewelltown Roastery
Sunrise Flour Mill
Peace Coffee

Grocery

Our grocery aisles are stocked with local, organic, sustainable and healthy foods and goods. We strive to carry products that will satisfy a broad assortment of dietary, cultural and gourmand needs.

From essential, everyday items to gourmet and unique, we have what you need to make a quick, satisfying lunch or a spectacular dinner.
Local Producer Spotlight
Sister Crave Bread was established in 2020 in Osceola, WI. "All of the bread is made with a slow-fermentation process, all born from a beloved sourdough starter named Sweets. I believe strongly in the positive impact that locally-sourced and whole grain flours or grains can have on our gut, our environment, and our local economy."
Meet the Locals
20-Mile Organic Custard
Sister Crave Bread
Quebracho Empanadas
The Beez Kneez Honey
Angelica Bakehouse
Lindh Maple Syrup
Wisco Pop
Barsy’s Almonds

Health and Wellness

We strive to offer a wide variety of natural supplements and body care products, both from larger companies with a great track record for offering clean products and from local producers as available.  Support your wellness with our selection of soaps, tinctures, and CBD products produced by your neighbors here in NW Wisconsin!
Local Producer Spotlights
EB Ranch Heritage-Breed Goat Milk Soap
EB Ranch uses rotational grazing methods and a troupe of diverse heritage-breed animals for a truly regenerative farmstead.  As stewards of a herd of endangered San Clemente Island goats, EB Ranch strives to create a variety of value-added products to increase awareness of these rare animals.  Our favorite, a gift-worthy, luxurious bar soap with a rich lather, is artisanally crafted from the milk of San Clemente Island goats, along with other high quality ingredients.

Red Clover Herbal Apothecary
Red Clover Herbal Apothecary Farm believes in the intelligence of plants and the part their gifts play in our health and well being. We are committed to being ethical and respectful stewards of the land. We employ strictly organic farming practices, growing high quality herbs and producing high quality botanicals for our community.  We are your local herb farmers, so you get to know where your herbs come from and the farmers that grow and wildcraft them. Plus, our herbal products are FRESH and MADE IN SMALL BATCHES.
Meet the locals
American Provenance Deodorant - Mount Horeb, WI
Bryn Mawr Soaps - Minneapolis, MN
EB Ranch Goat Milk Soaps - Ridgeland, WI
Gypsy Moon Body Care - Frederic, WI
Red Clover Herbal Apothecary - Amery, WI
Sana CBD - grown just outside Milltown, WI
Terry Naturally - Green Bay, WI 

Dairy/Cheese

We offer an extensive selection of cheeses from Midwest cheesemakers. In our cooler we offer award-winning, European-style, Hispanic, artisanal, and spreadable cheeses. We carry aged and fresh cheeses produced from cow, goat and sheep‘s milk. Our selection reflects our commitment to promote a robust regional economy committed to sustainable practices.
Local Producer Spotlight
Hidden Springs Creamery
Located in Westby, WI, Hidden Springs Creamery is a family-owned, sustainable sheep dairy producing a line of artisan sheep’s milk cheese.
"We have draft horses for the fields instead of a tractor. We don’t use fertilizers or pesticides. The sheep are fed pasture-grazed natural grasses and are humanely treated. We believe the rich, unique flavors of our handcrafted farmstead sheep's milk cheeses are enhanced by the deliberate way we care for our sheep, the land, and the community we call home."
Meet the locals
Carr Valley: La Valley, WI
Crave Brothers: Waterloo, WI
Eichten’s Hidden Acres: Center City, MN
Marieke Gouda: Thorpe, WI
Nordic Creamery: Westby, WI
Mt. Sterling Co-op Creamery: Farmer Cooperative in Wisconsin
Organic Valley: a country-wide Farmer Cooperative but our co-op’s cheese comes from farmers in Wisconsin
Rochdale Farms: Farmer Cooperative in Wisconsin

Gifts and Housewares

Our gift and housewares department comprises an eclectic mix of products from local artisans and larger companies crafting reusable products to help make our world a better place.  From Darn Tough’s durable lifetime-guaranteed wool-blend socks to Bee’s Wrap’s reusable plastic-wrap alternative, we have what you need to reduce your footprint.
Local Producer Spotlight
Three Sisters Studio
Originally from right here in Luck, WI, Hannah now creates from her home in a small town on Lake Superior.  Enchanting South Shore-inspired designs grace cozy t-shirts and sweatshirts, soft baby onesies, and functional dish towels.  Through her designs Hannah allows you to wear the beauty and simplicity of her surroundings.  Also check out her whimsical gnome cards for all occasions.
Among our Earth-friendly Offerings
Ames Beeswax Candles
Bee’s Wrap
ChicoBags
Darn Tough
Green Tree Jewelry
Klean Canteen
Positively Green Greeting Cards

Beer and Wine

Our beer & cider selection highlights brews from local and independently-owned craft breweries, in addition to a small collection of gluten-free and certified organic offerings. We offer wines from organic and biodynamic vineyards. Our selection spans from Riesling to Chianti.
Local Producer Spotlight
Fair State Brewing Cooperative
As a fellow co-op, we’re proud to offer delicious, quality craft brews from Minnesota’s first cooperatively-owned brewery.  Fair State Co-op and its member-owners include local ingredients in the production of their beers, actively eschew single-use plastics, and support their community with donations and volunteer efforts. From Fair State: “Our goal is to put the natural connection between brewer and community to work to create something that truly belongs to us all. Creating infinite community and quality craft beers.”
Meet the locals
3 Sheeps Brewing Company - Sheboygan, WI
Angry Minnow Brewery - Hayward, WI
Bent Paddle Brewing Co. - Duluth, MN
Central Waters Brewing Co. - Amherst, WI
Fulton Beer - Minneapolis, MN
South Shore Brewery - Ashland, WI
String Theory Cider - Cumberland, WI
Surly Brewing Co. - Bloomington, MN
Third Space Brewing - Milwaukee, WI