In downtown Luck, WI on main street.
Offering wholesome, responsibly-produced food,
health and beauty products since 1974.
We are celebrating our 50 Year anniversary!!
​241 South Main Street in Luck, Wisconsin

Monday - Friday 9am-6pm
Saturday 9am-4pm
​​(715)-472-8084
Natural Alternative Food Co-op proudly supports local farmers, producers and small businesses to bring you high-quality, healthy and sustainable food and goods. We seek to highlight and promote our partners while giving you the tools to make purchasing decisions that reflect your values.

Here are some of the new and noteworthy producers you will find in the store:

  • Whole Grain Milling - WGM is a certified organic, family farm that specializes in grains, beans and seeds. They mill and distribute their own harvest. You will find a large selection of their products in our bulk aisles.
  • Morning Sun Farms - A local, organic produce powerhouse that supplies the co-op with greens, lettuce and microgreens year-round. They also provide us with farm-fresh, organic eggs and excellent kettle corn.
  • EB Ranch - EB Ranch raises San Clemente Island goats, a critically-threatened heritage breed, in Dunn County. The use the milk to make EB Ranch Goat Milk soap. Their whole product line smells and feels amazing.
All are welcome to shop the store. 
Learn how to become an owner/member.

241 South Main St
PO Box 377
Luck, WI 54853
​(715)-472-8084
E-newsletters Sign up
Stay up-to-date with the latest product, sales, news and happenings at the store.