June 22
Summer Solstice Celebration
9 - 6 Member Appreciation Day
5% discount for members
Taste of summer treats

5 - 7 Beer & Wine Tasting
Organic & Local Wine Samples
Craft Beer Samples
Hor d'oeuvres

Miracle on Main Street

Natural Alternative is truly something of a miracle. In an age of sprawling box malls, who expects to find a beautiful store on a small town main street filled with healthy, delicious food?

What makes this miracle possible?  You!

Every time you shop you help create jobs right in our community.

We support more than 50 farmers and small businesses by selling everything from lamb chops to organic milk and lip balm made by your neighbors.

But economic equality is what the co-op is really all about. Any profit stays in the community instead of adding to a billionaires' fortunes or rewarding the Wall Street millionaires who own grocery behemoths.


​Anyone can shop at the Co-op.
Everyone is welcome to become an owner.

Natural Alternative Food Co-op is located on Main Street in Luck, Wisconsin.
​Offering wholesome, responsibly-produced food and health and beauty products since 1974. 
Monday-Friday 9am-6pm
Saturday 9am-4pm 
​715-472-8084
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"This is my go to Co-op when I'm visiting family in Wisconsin. Reminds me of my Co-op here in Seattle Wa. (Central Co-op in the Capitol Hill neighborhood.) Best thing I did was get a membership for my family. Hope to come back soon for a visit, will definitely stop by to see the new and improved store!" - Kenneth Henderson