Our Mission: Provide our community with the highest quality natural and organic foods
The story of our Co-op began in 1974 as a buying club in Grantsburg, WI. In the beginning, we were run by a core group of volunteers and had a small selection of products with a heavy emphasis on bulk goods. As demand grew and more people joined, the food operation made several more moves. By 1981, we had incorporated and established an elected board of directors. In 1991 we made the big leap out of a store basement in Frederic into our current location on Main Street in Luck and in 2004 became proud owners of the building!
Since purchasing the building, many repairs have been made and the store expanded twice. In 2015, with the help of many volunteers and a successful member loan program, we remodeled and increased the square footage of the retail area and added a much needed office space and more functional food prep area. The store is now spacious and allows owners and customers a more enjoyable shopping experience. From a small group of dedicated volunteers, Natural Alternative has grown to more than 600 owners! We continue to serve in the spirit of the founding owners by being a community-owned institution that provides high-quality natural, organic and local products at fair prices. We strive to be a premier outlet for farmers and producers, helping to keep the close connection between farmers and customers strong. The Co-op also offers community education classes and continues to be an important piece of our vibrant, innovative community.